Sanoma Media Finland's attempt to integrate artificial intelligence into editorial workflows uncovers deeper issues with how the newsroom manages phone interviews, highlighting the challenges of automation in fragmented processes.

At Sanoma Media Finland, the attempt to add artificial intelligence to editorial production ended up exposing a far more mundane weakness: the newsroom’s fragmented way of handling phone interviews. What began as a plan to turn calls into usable first drafts quickly became a lesson in process design, standardisation and the limits of automation when the input itself is inconsistent, according to Neha Gupta’s report for WAN-IFRA. citeturn0search0? no need?

Source: Noah Wire Services