The newsroom that never stops looking
Find the story before everyone else. Then get it ready to publish.
We're building a world where every publication can have its own wire.
We're entering the era of the always-on newsroom.
More information. Fewer editors. A better way to find the story.
A specialist newsroom should not need Reuters-scale resources to know what is happening first.
The economics of news discovery have changed
Noah Wire continuously finds the stories your audience should know about, verifies the evidence, prepares the editorial and delivers it to your newsroom.
Publishers face two problems at once. Referral traffic has weakened while editorial teams have become smaller. At the same time, the amount of potentially relevant public information has exploded.
The answer is not more generic content. It is a newsroom system that watches the information environment without pause, finds what matters to a particular audience, and puts a verified story in front of an editor while it is still new.
- 01Finds the raw signal
- 02Decides whether there is a story
- 03Cross-sources it
- 04Keeps the evidence
- 05Prepares editorial for your publication
- 06Delivers it into your newsroom
Looking for Noah Predict?
Our forecasting platform for insurers, risk analysts and people betting on the prediction markets. It is a separate product on its own site, not part of the wire.
Risk ofanything you can name.
- Insurers
- Risk analysts
- Prediction markets
This is what a wire makes.
Noah News is our in-house title, written entirely from a Noah wire. We set it up as a demonstration. It now reaches hundreds of thousands of readers.
Our demo · Yours is built around your publication
This is not a mock-up, and it is not your wire. Yours is built around your publication and will read nothing like this one. Noah News shows what the engine produces: every story below was found, verified and written by Noah. Open any one to read the full piece, sources attached.
Loading the wire…
Delivered where your desk already works.
The Noah dashboard, RSS, API, or direct push into your CMS. Hourly or daily, configured to your taxonomy and your house voice.
- Timestamp and desk
- Headline and why it matters
- Sources, attached
- Verification status
- Story and delivery state
One intelligence layer. A different wire for every publication.
A property title should not receive the same wire as an insurance title. One Noah engine powers many distinct publications, each configured around its own audience, taxonomy, tone and workflow.
A wire built around your audience
- Specialist B2B publishers
- Financial media
- Property media
- Insurance media
- Technology titles
- Regional and local news
- Publishing groups
- News and specialist media
- Public filings
- Regulatory material
- Company information
- Public datasets
- Courts and tribunals, where available
- Local and public-body sources
- The Noah dashboard
- Your CMS
- RSS
- API
- Newsletters
- Internal newsroom systems
Finance
Filings, policy, company developments, markets and regulation.
Property
Planning, transactions, policy, development and local decision-making.
Insurance
Risk, regulation, claims, markets, companies and emerging trends.
Technology
Companies, research, funding, products, infrastructure and regulation.
Politics
Policy, government, public bodies, regulatory and institutional change.
Regional and local
Public bodies, planning, courts, datasets, institutions and community-level developments.
Specialist B2B
The developments behind a specialist industry's next story.
The same event may matter to one publication and not another.
Publishing groups
Multiple publication wires on shared infrastructure.
→From the open web to your newsroom.
- Define the publication: audience, beats, geography, taxonomy, rules and cadence
- Watch the public information environment, all the time
- Find the emerging stories, anomalies and changes that deserve attention
- Verify and prepare: cross-source the claim, keep the evidence, write it in your voice
- Deliver to the dashboard, RSS, API or your CMS
The advantage is underneath the wire.
Noah does not begin each story with a blank prompt. It works against an archive that keeps growing, so today's signal is always compared with what came before.
Not just faster retrieval. Context.
A real signal engine
Not a language model asked for story ideas. The system processes a large information corpus without pause to spot material changes.
Evidence kept
The source trail stays attached to the story, so an editor can see what the output rests on.
Judgement for your publication
The same event may matter to one title and not another. Noah is configured around the audience receiving the wire.
Historical depth
The archive lets Noah look backwards as well as watch the present: context, long-run series and backdated intelligence.
Designed for delivery
The end point is not a chat answer. It is usable newsroom output.
Always on
The wire is rebuilt every 30 minutes and never clocks off. Nothing waits for a morning meeting.
The wire gets better because the archive keeps growing.
sources read every day. The result is context: what changed, what is unusual and what is beginning to speed up.
The same structured output can feed a human newsroom, editorial agents or planning systems.
Already running in production.
Search cut visitor numbers to publishers by around 40%. Titles running Noah Wire went the other way.
Proof, not promises
NewsCaaS: news content as a service, built with the Financial Times' consultancy.
Launched in July 2025 with FT Strategies and HBM Advisory. FT Strategies sets the strategy, audience and business model; Noah Wire's engine reads the sources and finds the stories; HBM's editors verify and refine every piece before it is published.
Very proud to count FT Strategies among our long-term partners, and the first to see the potential in Noah Wire.
Read the FT announcement ↗Four autonomous agents. 303 pages of live intelligence.
Add a wire, not another workload.
- See more. Far more sources than a small team can watch.
- Move earlier. Surface material while it is still emerging.
- Keep editorial control. Publish, adapt or reject.
- Less monitoring work. Noah carries the first-pass research.
- Grow coverage. New desks without a new monitoring stack.
- Keep the evidence. The source trail comes with every story.
One editor, one wire, £250 a month. Add seats as the newsroom takes to it, and the wire grows with you.
per seat / month
Up to five wires per seat. Dashboard, RSS and the source trail. Start with one seat.
Start here →per seat, whole desk
For a title putting a whole desk on the wire.
per seat, plus delivery
CMS delivery, house voice and integrations.
groups, many titles
One engine, one agreement, a separate wire for every title in the group, each with its own audience, taxonomy and voice.
One infrastructure layer. Many publications.
Noah runs independent wires on shared infrastructure, each with its own audience, taxonomy, voice, cadence and delivery.
Beyond the wire.
The wire is what publishers buy. It is not everything the engine does.
Specialist · Investigative · Historic · Predict
We turned the engine inward.
If you can see what's breaking before anyone else, you can measure what happens next. Narrative signal analysis across 15 specialist configurations.
How it works →Agent Noah doesn't wait for news to break.
Council and committee minutes, Companies House filings, court and tribunal listings, regulatory disclosures, community channels.
Meet Agent Noah →The publisher rail.
License a wire, embed a desk, syndicate a feed.
Build your wire → N·P · Noah Predict ↗The intelligence engine.
Ask a question, get a measurable position rather than an opinion.
Run a free prediction → N·BI · Noah Business Intelligence ↗The public proof.
The engine running in the open, indexed and refreshed every hour.
Read the magazine →Build your wire.
Tell us what you cover and how you want it delivered. We'll configure a wire to your audience, then walk you through what it files in a normal week.
Prefer email? [email protected]